PURE Usability Study — Uber Eats

Platform: Uber Eats App (iPhone iOS 18)

Methodology: Pragmatic Usability Rating by Experts (NN/g)

Scope: 3 Evaluators | 3 Tasks | 17 Total Steps

Scoring: 1 = Easy, 2 = Moderate, 3 = High Friction

Evaluators Record

Evaluator 1 Record Evaluator 2 Record Evaluator 3 Record

Task Overview & Friction Scores

Task 01

Search for Sandwich & add to cart, handle promotional pop-ups

Total Friction: 8 / 15

Eval 1: 5 | Eval 2: 5 | Eval 3: 8

Task 02

Change payment method & tip, verify final total price

Total Friction: 9 / 21

Eval 1: 8 | Eval 2: 8 | Eval 3: 7

Task 03

Contact customer service, find live agent & phone number

Total Friction: 10 / 15

Eval 1: 10 | Eval 2: 8 | Eval 3: 5

Step-by-Step Score Heatmap

Step Detail, Ratings & Comments